Ted Bevelacqua

To use YouTube or not to use YouTube, that is the question?

*** NOTE: YouTube now offer’s privacy settings- Select appropriately ***

There are many advantages for Internet marketers to use YouTube, but the most common advantage is its’ ability to effectively increase SEO Unfortunately, many  do not know when or how to use it.  In some cases when privacy is needed, it is not wise to use YouTube as a video hosting site.

It is important to view YouTube as a public broadcasting service. It is an excellent vehicle to increase your website search-ability (SEO). By using YouTube, (who is owned by Google), is a great method to get your brand image and name out on the web.

Internet Marketing: A New Age Has Come

There has been a rapid trend towards online marketing media promotions. Traditional print advertising has changed forever. Nowadays, everything is available online.
Utilizing the Web for marketing is not just about publishing information, it’s about communication with your customer.
In this video, Tom Brokaw reports on the growing popularity of the Internet and the changing demographics of the social networks. It’s a phenomenon that is sweeping the world.

Click here to view CNBC news, Tom Brokaw reports on the rise of the Internet and the effects it has had on the Baby Boomers. Fantastic video article!

Is running a business like fighting in an F-18 jet?

Observe, Orientate, Decide and Act

The OODA Loop is an essential tool in business, not just used in military combat. This sequential approach to decision making is vital to consistently monitor all aspects in a military effort. For business applications, it is important to OBSERVE where you are in the market place, know your strengths and/or weaknesses, be able to self evaluate and have situational awareness.
ORIENTATION is just as important. This is where all aspects are positioned and considered. All the incoming relevant information points are weighed and a DECISION is formed. Once that decision is made, the plan is ACTED upon.
This evaluating, planning and action process starts all over again as a continuous loop.

Watch former F-18 fighter instructor Alex Howell explain how he applies the OODA Loop in his current businesses. (Video coming soon)

Do you have the attention span of a puppy?

If you ever tried to teach your dog a new trick, you’ll quickly find out how short their attention span is. Your greatest challenge, much like with your customer, will be keeping their attention..

Studies show a typical internet surfer, has less than 30 seconds of attention span before they are off to another website. In fact, the BBC news reported that most viewers make their decision within the first nine seconds whether they stay or move on.
How do you keep their interest? Online video has proved to be over 6 times more effective in communicating and 50 times more Internet searchable!

Are you as mobile as your customer?

Consumer lifestyles are more mobile than ever. With all the new smartphones technology, consumers are purchasing devices to give them more mobile access than ever before. Are you utilizing the available technology that connects you to your customer?
We know how powerful social media can be for your business… This presents a huge opportunity for mobile marketing. Social networking via mobile devices is growing 4 times faster! Are you ready for this massive shift in media consumption?